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Correspondence from Aleister Crowley to John Symonds
9 Dec 46
Dear J.S.
Do what thou wilt shall be the whole of the Law.
Thanks for yours of the 4th. The important thing to answer is about the adverts [for Olla]. Please remember that I don't know at all—not even to within £100 or more—what the account is going to be. I had an estimate, but there have been so many additions and alterations that now it means nothing.
You have to consider that with review copies, presentation copies and so on, together with discounts to booksellers on most of the sales—we cannot expect at the utmost to rake in more than £250, if we sell the lot right off.
I have always fought shy of advertisements because I never have any idea what they cost, except three lines in daily papers—the last of which cost nearly £3. I know that before the War a 1/4 page in the Evening Standard cost £50.
What I want to know is whether—do I get my new Rolls Royce out of the profits? and I need it so badly; I could roll up and take you out to lunch if I had it.
Well, the upshot is, I shall have to leave it entirely in your hands, but you might let me know how much money you propose and what we shall get for it before you take the fatal step.
Of course I like your choice of papers very much indeed: you could not possibly do better, unless you add the Occult Review.
Love is the law, love under will.
Yours ever,
Aleister Crowley.
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